EASY TO READ: The marks are large and there are both metric and imperial marks, essential for the homeowners, surveyors, decorator, designers, handicraftsmen, builders, metal or wood workers, carpenters, and the architects. EASY MEASURING: It is self-locking, lightweight, pulled out smoothly. When you pull out the tape and slide the control lock, it will not retract. And it will retract when you slide back. This makes your measurements so much easier. STURDY AND DURABLE: Each tape measure has passed rigorous durability tests and can be pulled more than 100K+ times. The tape is made of SK4 steel with strong bending properties. The outer layer is coated with a high-temperature baking coating, which is waterproof, rust-resistant, and stain-resistant. SELF OWNED FACTORY PRODUCTION: With an annual sales volume of 10+ million pieces, we carefully select various materials to provide you with most cost-effective tape measures.